Responsible for the redevelopment and branding of multiple entities under the firm’s umbrella, from concept development to production and release.
Aug 2026 – Developed the current version of the overarching firm website.
Facilitated a ground up redesign of the main site following brand guidelines and modern corporate web design trends.
Reorganized and standardized the employee database (650+ entries) for more efficient use and presentation on the new site.
Prototyped and implemented new functionality to better highlight employees and service offerings, streamlined the search function for easier use.
Jan 2026 – Redeveloped the website for GenCo Legal, assisted in the creation of a site for sister brand, LeadAI Legal.
Established new branding and designed a new website intended to attract desired clientele (healthcare and financial sectors).
Created branded suite of marketing materials and pricing guides for GenCo Legal and LeadAI Legal.
May 2025 – Developed the current website and brand for Private Corporate Counsel.
Implemented a paid survey to determine stakeholder associations of entrepreneurship and small business services, utilized the results to inform the firm’s branding and new site build.
Maintains the firm’s various public facing websites and internal web services, ensuring all entities remain up to date and functional, and introducing new pages and services when needed.
Creates marketing materials for client outreach, internal communications, and recruitment purposes, such as brochures, pricing guides, RFP’s, social media posts, and large-scale promotional email blasts.
